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Localisation of global campaigns as part of DDB Johannesburg.
I had the privilege of having the role as 'acting ECD' on this project.
Assisting Art Director: Justin Maritz Photographer: George Qua-Enoo
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Brief
To add local flavour to Jack Daniel's global campaigns for East and West Africa respectively, by conceptualising and leading production for new scenes and imagery based on understanding and insight of these cultures.
In addition to the new stills that show our African target market in these identified culturally relevant settings, global copy was also slightly adjusted and reworked to speak to our consumer effectively.
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Thank You
